Photo of Ursula sitting on a couch with her hand on her chin

Ursula's Story

A Native Philadelphian, Augustine's journey to becoming a beauty powerhouse began in the 1980s, the minute she ( a computer science major) dropped out of college to explore the world of makeup which she serendipitously found herself thrust into.  The years she spent managing cosmetic accounts of some of the country's top beauty pioneers: Chanel, Dior, and Yves Saint Laurent (to name a few),  honed her management, makeup, and people skills as well as her natural talent for providing outstanding customer service. So much so that she still services many of her 1980's customers at her Rittenhouse Makeup Studio to this day.

Picture of Ursula doing makeup on a client

In the decades since, Augustine has become famous for her iconoclastic approach to beauty, with her classic, signature makeup looks. Across the 1990s and early 2000s Augustine had the privilege of working with some of the world's most extraordinary and celebrated people as the resident makeup artist at Adolf Biecker Salon/Spa at The Rittenhouse Hotel.

In 2007, this legendary beauty maverick and entrepreneur opened Ursula's About Phace™ Rittenhouse Makeup Studio -Philadelphia's first professional makeup studio- and launched her own beauty line of cosmetics, URS (pronounced yours).  Augustine has consistently championed a more inclusive approach to beauty, with  the development of a broader range of beauty products ,for women of color a core pillar of her brand,  which is known for its inclusive range of skin tones, natural, cruelty-free formulations, and complimentary color palettes.

Augustine remains humbled by the continued local and national recognition her award winning brand receives and for her many loyal clients, fans and followers who she inspires to approach beauty and life in a joyful and inventive way.

​​"Ursula takes all the intimidation out of makeup. An expert who's known for her soothing demeanor as much as for her skills with a brush..."  INSTYLE MAGAZINE.

Ursula #UNselfie


As a former volunteer, and Board Member, of The Wardrobe (Formerly The Career Wardrobe), Ursula continues to support low-income women transitioning into the workforce, helping them break the cycle of poverty. Ursula also partners with and supports numerous other charities & organizations.

Ursula's "Occu-PASSION" is bringing one's internal beauty to the surface. With over 30 years of experience in the cosmetic and beauty industry, Ursula is a board certified cosmetologist,  professional makeup artist, brand creator of URS Cosmetics, Author, and owner of Ursula's About Phace™ Rittenhouse Make up Studio - an ALLURE magazine anointed "Hot Spot" for Philadelphia.

picture of a news article that features Ursula with the title 'Just supposed to do what we can do'
Picture of Ursula in a mirrow with Unselie written on it.


Ursula also incorporates her artistic expertise into philanthropic involvement, she generously donates to projects of the non-profit Resources for Human Development, to offer a non-barrier income opportunity for individuals experiencing homelessness and poverty.


Ursula supports The Attic Youth Center’s mission to create opportunities for Lesbian, Gay, Bisexual, Transgender, Queer, and Questioning (LGBTQ) youth; to have a positive impact on all aspects of youth’s lives- to facilitate growth, empowerment, and resiliency to develop into healthy, independent, civic-minded adults within a safe and supportive community and to promote the acceptance of LGBTQ youth in society.

Ursula serves on the Advisory Board, of The Uniquely You Youth Summit Inc. created to bring together women and girls of similar backgrounds in order to eliminate the perception of isolation, and meet self-esteem needs not addressed by conventional outreach and instruction.



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Ursula's Portfolio

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picture of Ursulas client in a wedding dressing putting a crown on


Feature article about Ursula's About Phace™ Rittenhouse Makeup Studio

Ursu working in fashion makeup working on a client


Featured article in Score Philadelphia about Ursula's About Phace™ Makeup Studio

Ursulas event poster for her FGI event


Featured in FGI Philadelphia beauty above and under the mask event